Why Build Personal Branding

When I started my business in the late 90s personal branding was very low on the priority list because I was very self-conscious and so tried to hide behind the computer and business however, I quickly learned if you are going to be successful you need a certain amount of Personal Branding.

This is mainly because gone are the days when people can look you in the eye and have a discussion with you especially if you are developing an online business.

Today certain strategies can help you develop good personal branding using some of the online tools and programs so you can get it done without too much pain.

My business Qr Codes Australia deals with all different sized businesses so the personal touch is very important. I do this with photos, blog content like this and I do all my own video voice overs so when people call on the phone the message and sound is consistent.

Benefits of Personal Branding


Building your brand, especially for small and medium-sized business (SMB) owners, offers numerous benefits and advantages:

  1. Establish Credibility and Trust: A strong personal brand helps establish you as an authority and expert in your industry. When people trust your expertise and reputation, they’re more likely to choose your products or services over competitors.
  2. Differentiation: In crowded markets, a personal brand sets you apart from competitors. It showcases your unique personality, values, and approach, helping you stand out in the minds of potential customers.
  3. Increased Visibility: Building your personal brand increases your visibility both online and offline. It allows you to reach a wider audience, attract potential clients or customers, and create more opportunities for your SMB.
  4. Networking Opportunities: A strong personal brand opens doors to networking opportunities with other professionals, industry leaders, and potential collaborators. This network can provide support, advice, and potential partnerships beneficial to your SMB.
  5. Career Advancement: For SMB owners, personal branding can lead to career advancement opportunities such as speaking engagements, consulting gigs, or partnerships with larger companies. It can also attract top talent to your SMB.
  6. Builds Customer Loyalty: When customers feel connected to a person rather than just a business entity, they’re more likely to develop a sense of loyalty. Building a personal brand allows you to foster deeper connections with your audience, leading to long-term customer relationships.
  7. Increases Perceived Value: A well-crafted personal brand can elevate the perceived value of your products or services. Customers may be willing to pay more for offerings associated with a reputable and trusted personal brand.
  8. Adaptability and Resilience: In today’s fast-paced business environment, having a strong personal brand provides a level of adaptability and resilience. Even if your SMB ventures into new markets or industries, your personal brand can carry over and continue to provide credibility and trust.
  9. Legacy Building: For some SMB owners, building a personal brand is not just about current success but also about leaving a lasting impact and legacy in their industry. A strong personal brand can endure beyond your current business ventures, opening doors for future endeavors.

In summary, building your personal brand as an SMB owner can have significant benefits ranging from credibility and differentiation to increased visibility and networking opportunities.

It’s an investment in yourself and your business that can yield long-term rewards.

How to Build Personal Branding

Building your personal brand for your small or medium-sized business (SMB) is crucial for establishing credibility, trust, and visibility in your industry. Here are some steps to help you build your personal brand, along with some sites that can assist you in accomplishing this:

  1. Define your brand identity:
    • Determine what sets you apart from others in your industry.
    • Identify your target audience and what they value.
    • Develop a unique value proposition that reflects your expertise and personality.
  2. Create a professional online presence:
    • Build a personal website: Use platforms like WordPress, Squarespace, or Wix to create a professional website that showcases your expertise, services, and achievements.
    • Optimize your LinkedIn profile: LinkedIn is a powerful platform for professionals. Ensure your profile is complete, highlights your skills and experience, and includes a professional photo.
    • Utilize social media: Choose platforms where your target audience is active, such as Twitter, Facebook, or Instagram. Share valuable content, engage with your audience, and demonstrate your expertise.
  3. Share valuable content:
    • Start a blog: Write articles or create videos addressing topics relevant to your industry and audience. Use platforms like Medium, WordPress, or Blogger to host your blog.
    • Guest blogging: Contribute articles to reputable websites and publications in your industry to reach a wider audience and establish yourself as a thought leader.
    • Create video content: Utilize platforms like YouTube or Vimeo to share informative videos, tutorials, or vlogs related to your expertise.
  4. Engage with your audience:
    • Respond to comments and messages promptly.
    • Participate in industry-related discussions and forums.
    • Host webinars or live Q&A sessions to interact with your audience in real-time.
  5. Network both online and offline:
    • Attend industry events, conferences, and networking meetups.
    • Join relevant professional groups and associations.
    • Connect with other professionals in your field through LinkedIn and other social media platforms.

Sites That Can Help Your Personal Branding

  • LinkedIn: For professional networking and establishing credibility in your industry.
  • Medium: A platform for sharing articles and reaching a wider audience.
  • WordPress, Squarespace, or Wix: For building a professional website to showcase your expertise and services.
  • YouTube or Vimeo: For hosting and sharing video content.
  • Twitter, Facebook, and Instagram: For engaging with your audience and sharing valuable content.
  • Industry-specific forums and communities: Such as Reddit, Quora, or specialized online forums related to your field.

By consistently building your personal brand across these channels, you can enhance your reputation, attract clients, and grow your SMB.

By taking these steps and gradually stepping out of your comfort zone, you can develop a personal brand that aligns with your strengths, values, and goals. With time and persistence, you can establish a powerful and authentic personal brand.

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