Using Blogs To Bridge To Your Website eBook
Web logs, a.k.a. “blogs,” are an excellent way to bridge from a site like a user-interactive social networking site to a commercial sales page.
That’s because they tend to be a mix of both. You have the daily blogs that you post, that are typically informal, casual in tone, and friendly, and you have links that are put on a blog that is expected to link to more commercial endeavours.
The casual style is much in keeping with the style of social networking, and so it is less jarring to people who can be harvested from these sites and do not realize that they have begun to be marketed.
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