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Making Use Of White Papers, Case Studies and eBooks

When it comes to getting the word out about your solutions, you have a lot of options for content publishing, from white papers to case studies to eBooks.

Each has its benefits and drawbacks, and each can work to deliver your goals and objectives if you take the time to understand them.

One idea is to start with an eBook or a case study, and then you can put the information you learn from the eBook and case study for a future white paper.

Start with the information you already have and then build on it as time moves along. Eventually, you can combine everything into a comprehensive white paper that can be used, repurposed and reimagined in a hundred ways throughout your business to promote growth.

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