Description
Table of Contents
Introduction
Chapter 1: Identifying the Target Audience for Your Marketing Campaign
Chapter 2: Choosing the Perfect Email-Marketing Platform
Chapter 3: Decide on your list incentive
Chapter 4: Create and feature topnotch list incentives
Chapter 5: Choose Your Email – between Updates and Pre-Schedule Mails
Chapter 6: Optimize your list by targeting your traffic source
Chapter 7: Optimize Your Squeeze Page Sign-Up Rate
Chapter 8: List Segmentation Strategy – Identifying and Working on it
Conclusion
