Powerpoint For SEO: Another Great Way to Drive Traffic To Your Site
I started to use PowerPoint For SEO presentations for my products and my clients a long time ago. Initially, before social media was so popular it was a very powerful medium and alternative to YouTube and other marketing media and platforms. Initially, you could also add audio to presentations however a few years ago they removed that option but added the ability to add YouTube videos to the presentations.
These tutorials are a little old but still have value.
Slideshare was recently bought out by Linkedin and now the power is back because they work great in social media. They are also a great introduction to making videos not as an alternative but as an additional tactic.
Some of the things in this video will apply and some may not however using Powerpoinys to create a message and then uploading it to one of the many sharing sites can drive quite a lot of additional traffic to your business. You can also use PDF files.
How To Use PowerPoint For SEO
People want to get information where they can learn new things. If there is a huge demand for articles and blogs, there is also a demand for topical PowerPoint presentations.
Nowadays, there are so many PowerPoint sharing sites where you can upload your presentations not just for the sake of giving free information, but to be popular with certain keywords you are targeting to get FREE traffic to your website.
Tips For Using PowerPoint in SEO & Traffic
A. Powerpoints for your customers – Set up a module for creating PowerPoint presentations for your customers. We usually charge around $100 to $150 per PowerPoint and create a channel for the customer on 3 of the top sharing sites.
It is especially good for highlighting their products or services.
B. Powerpoints for your products and services – I believe in using the products I tell you about and this system is a great way to promote your own products and services. Try different layouts etc to see which gets the most visit
C. For Affiliate products – This is not only for you and your customer’s products and services but can also be used to promote affiliate products but make sure you add lots of good quality info.
D. You can upload the presentations to as many PowerPoint-sharing sites as you want. Here are some websites recommended by most people:
SlideShare Alternatives for Online Presentation Makers
Issuu makes it easy to convert any file into interactive digital content, optimized for all your favorite channels. Here’s one of mine so you can see how it works.
Try Issuu now by creating an account. Select the file you want to publish and upload it from your device, Dropbox, or Google Drive. (Don’t have a file ready? Use our Canva or InDesign integrations to design one and upload it in a few clicks.)
Start customizing.
Use Issuu’s intuitive features to add links and videos or repurpose your files as GIFs and social media assets.
Share it. Your flipbooks can be shared in stunning fullscreen mode or easily embedded into your website with auto-generated links.
1. PowerPoint Online – Online PowerPoint presentation maker
How can we not mention the granddaddy of all presentation software? PowerPoint is now online, and it’s better than ever. With plenty of templates to choose from and an easy-to-use interface, you can create your presentations and share them with anyone in no time. Best of all, it’s free!
2. Office Sway – Create & share interactive presentations
Another tool by Microsoft, this time it’s a standalone app that lets you create modern slides (complete with your own images, video, audio and text) and present them on a very sleek looking interface that heavily borrows from Microsoft’s new Modern UI.
3. Google Slides – Free online presentation maker
Google Docs has been around for a long time, and besides the great office features, it also lets you create and share presentations and media-rich slides with whoever you want, whenever you want, totally free.
4. Slides – Beautiful online presentation tool
The first third party app on our list, and definitely not the last. Slides prides itself on a very user friendly interface, which lets you create beautiful presentations using any kind of media, and share them with a single click.
The basic version is free, but if you want more, you’ll need to sign up for a paid plan. If you want to quickly create modern slides that will catch people’s attention, this is a great tool to start with.
5. Emaze – With 3D zoom and video backgrounds
Another app that aims to give you the ability to both create and share emazing presentations completely in the browser – and I have to say, they definitely deliver on their promise. With visually appealing slides that can be created in minutes and a great, yet simple presentation interface, this is one service you must check out.
6. Visme – Create create any type of visual content
Visme is a one stop shop for creating beautiful presentation slides, as well as rich infographics without using any extra software, and which can be shared right away with anyone you want. It’s free to start with, but you’ll reach the basic quota pretty quickly.
7. Canva – DIY Design Tool
Canva is simple to use, yet lets you create professional-quality graphics that you can then share or present anywhere. The tool itself is free, but you’ll have to pay for the high quality images and other media that they have to offer.
8. Speaker Deck – Ads free Slideshare
This is a completely free service that you can upload and share your presentations online. You have to upload the presentation file as a pdf and Speaker Deck splits your PDF into slides creating a beautiful slideshow.
Presentations can be embedded on your website using the provided web embed code. You can also share the link on Facebook and Twitter. Your followers can view the easy to navigate presentation on Speakerdeck.com, more like Slideshare but without ads!
9. SlideRocket – Create, present, share and analyze
SlideRocket lets you import presentations from any source (including PowerPoint, Google Docs, Keynote and more), organize and share them using a great UI, as well as keep track of the traffic to those slides and analyze it for a better view into what your clients/viewers want and what they like.
10. SlideDog – Combine PowerPoints, Prezis, PDFs, and many more
SlideDog is a Web slide sharing tool with a twist – it also comes with standalone programs that let you share your presentations offline. The apps are very nice looking and give you an easy way to organize your slides and present them in a professional and problem-free way. A good choice if you want to have the ability to share slides offline, and be able to sync them with an online library whenever you have Internet access.
11. Scribd – Upload your PPT, PDF & other documents and reach millions
With over 80million monthly active readers Scribd is the world’s most popular open platform for publishing and sharing documents of all types. You can upload your academic or business presentations to Scribd for free and share with anyone. Yes, you can embed your Scribd documents on your own website too.
Due to its massive active reader base and fast indexation and higher rankings in Google and other search engines, you have the opportunity to get tons of organic traffic to your documents.
12. Prezi – Zoom in/out your story online
Prezi got their start by being able to create an awesome viewing experience for the people you present for back when PowerPoint did not have built in online presentation capabilities. It is still a great choice if you want to do just that, and you get a nice interface where you can manage your slides, as well as select who you want to share them with.
13. AuthorSTREAM – Most popular SlideShare alternative
AuthorSTREAM has been around for a while, and it’s still going strong. It’s easy to use, and it lets you upload your presentations, add video and audio narratives and share the results with whomever you want.
14. Polymer is an AI-powered tool designed specifically for data presentation.
Instead of static PowerPoint slides with graphs and charts, Polymer offers a more powerful way to showcase your data. All you need to do is take a spreadsheet and upload it onto Polymer, and the tool’s AI will transform the spreadsheet into an interactive dashboard.
15. PowerShow – Stream presentations into Social Media
PowerShow is a free and simple tool that can be used to upload PowerPoint presentations from your computer and share them online, or display them on a projector using their Web interface.
It’s been around for a while, and the UI hasn’t been updated to keep up with the latest trends in Web graphics, but it works and it gets the job done. As a bonus, you can find hundreds of great PowerPoint templates on their website.
16. Zoho Show
Zoho is a popular online document creation and editing suite, and of course, they offer a free tool for creating and sharing presentation slides with the world. You’ll need a Zoho account, and you can create the slides using their own tools, or upload pre-made files from your computer.
17. Powtoon is a powerful presentation and video creation tool
Powtoon presentation is great for enterprises, education, marketing agencies, and small businesses. If your business falls under any of these sectors, check out these industry-specific automation solutions by LeadsBridge
18. Knovio – Create, track & share instant multimedia content
Knovio lets you create multimedia slides and share them with the world from the comfort of your Web browser. Their selling point is the mobile apps, which let you do everything on the go, including recording the video and presenting everything live.
19. Present.me – Powerful “in-person” communication
With Present.me, you can upload your slides, and record a video presentation that will be integrated and synced nicely with them. It’s a great tool for sharing slides, as well as creating great webinars and educational products.
20. Storydoc is an interactive presentation maker
Storydock is perfect for sales and marketing collateral creation. Because it was designed as a present-day business alternative to PDF presentations or static slides.
Storydoc presentations are proven to engage more viewers than conventional presentations with their amazing interface and advanced data visualization options.
Extra Tips For Maximizing Your SlideShare Results
Be sure to include a clickable link within your presentation. This will allow people who view your presentation to reach your site without needing to type your entire URL.
You can also maximize the number of people who click your URL by using a call to action to highlight it. Additionally, whether you want more Twitter followers, email subscribers or blog visitors, don’t be afraid to end your presentation with a slide that has a direct call to action.
If you haven’t ever published a presentation on SlideShare, the best thing you can do is put one together and get it uploaded. Even if it’s not perfect, you’ll benefit from learning by doing it; and with this knowledge, each new presentation you create will be even better than the one before!
SlideShare Infographic
Still not convinced? This handy Infographic from SlideSharePro may change your mind:
Here are additional tips from Seth Godin’s article about PowerPoint marketing:
http://sethgodin.typepad.com/seths_blog/2007/01/really_bad_powe.html
No more than six words on a slide. EVER. There is no presentation so complex that this rule needs to be broken.
No cheesy images. Use professional stock photo images.
No dissolves, spins or other transitions.
Sound effects can be used a few times per presentation, but never use the sound effects that are built in to the program.
Instead, rip sounds and music from CDs and leverage the Proustian effect this can have.
If people start bouncing up and down to the Grateful Dead, you’ve kept them from falling asleep, and you’ve reminded them that this isn’t a typical meeting you’re running.
